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Turning the Extraordinary into Ordinary…

I’m being reading a Book of Josehp A. Michelli, “The Starbucks Experience” and it is the story of some one who was able to transform a regular cup of coffee into an extraordinary experience. The Starbucks coffee shops expanded across the world, and on that book, Michelli shares 5 principles that are fundamental for success on a business: Make it your own Everything matters Surprise and delight Embrace resistance Leave your mark The book is great and is a you-must-read-it book. If I where asked what to add to that book could be an extra chapter about how to revert the process. Starbucks has been a successful company on the last few years, nevertheless, on its last financial report they experienced a step backwards on their numbers, having a negative growing. Why this can happens? I don’t know what’s going on inside the large corporation, but I can tell you something about what I can see as regular SB visitor. Success is not easy to handle… they are now so focused on the growing and open...